FLEDGLING EDITORIAL

 Lead with purpose. Write without fear.
Craft your brand + thought leadership strategy – then get the editorial support you need to bring your ideas to life.



FLEDGLING EDITORIAL
A thought leadership consultancy built for pivotal, purpose-driven leaders and brands.
We believe in disruptors. Innovators. Rule-breakers and risk-takers. Quiet rebels and raucous troublemakers.  We’re sparking change across:

- Healthcare + Healthtech
- Professional Services + Consulting- Science + Technology- SAAS- Non-Profits + Public Institutions

    How We Help    

Fledgling is the strategic partner and editorial expert bringing your thought leadership campaigns to life.
Branding
Branding/Personal Brand Guide Packages
  • Mission, Vision, Values
  • Brand Story
  • Persona + Messaging Grids
  • Brand Style Guides
  • Website Infrastructure + Copy
  • Brand Collateral

    • Thought Leadership
    Thought Leadership Strategy Packages
  • Research Design
  • Analysis and Interpretation
  • Strategic Storytelling
  • Audience Building
  • Writing and Editorial Support
  • For Books, Substacks, Blogs, Earned Media, Peer Reviewed Publications, and more

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    Who We Work With

    You're a Fledgling Brand or Leader if...

    • Your products or ideas are disruptive, incisive, or counterintuitive—requiring strategic storytelling to connect with readers.
    • You've struggled to find a writer who “gets” your expertise.
    • You need help making your insights accessible and inspiring.
    • Your project fills an urgent gap in the thought leadership space—but you lack the time to develop it alone.
    • You want a flexible model that evolves with your skills, resources, and schedule.

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    How We Roll
    Our editors ...

    • Intimately understands the impact of your thought leadership on your business, your purpose. 
    • Boasts superior scientific and technical communications chops, and the interdisciplinary Ph.D. to back it up. 
    • Possesses the exceptional lyricism and rhetorical craft your project needs to move readers and prompt action.
    • Believes in you and your vision - and will fearlessly put it to words. 

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    Your words can win hearts, change minds, and set imaginations soaring.

    MEET FLEDGLING




        YOUR CONSULTANT

        Kate Greulich, Ph.D.



        Hi! I’m Kate.  I study how ideas become movements - and I help leaders launch their expertise into brands and campaigns that make change.  

        I’ve curated thought leadership platforms for speakers from NASA, the UN, the MacArthur Foundation, artists and scholars across the disciplines, and a swath of CEOs building pivotal companies. I have diverse experience in B2B marketing, and have authored white papers, peer-reviewed publications, industry reports, and books with brands and executives across healthcare, health tech, AI, IoT, philanthropy, manufacturing, and professional services, to name a few. 

        I draw creative inspiration from my background in avant garde writing and art; I’ve always been drawn to thought leaders  – like Jean Painlevé, Gertrude Stein, and Richard Wright – who broke the rules of language to break the rules of reason; who couched resistant politics in rebellious prose; who used wicked word play to expose. 

        I also spent a decade in university classrooms helping college readers and writers experiment and innovate with words. It’s where I learned how to be a relentless champion for you and your ideas. 

        When you work with me, you’ll get fearless craft suggestions and a strategic rhetorical framework that ensures that your words will win hearts, change minds, and set imaginations soaring. That’s the Fledgling approach to thought leadership.  

         Schedule a call

        Terms and Conditions
        Detroit, Michigan, USA